ABOUT THE BRAND

NO FACADE SOCIETY was founded in Durham NC in 2024 by Will Morton at 22 years old. The brand started iPad drawings and simple t-shirts but eventually pushed the limits with denim and more intricate designs. Will runs all major brand operations to this day. These include but are not limited to the creative design process, running the social media, and shipping orders super fast. This solo structure allows NO FACADE SOCIETY to stay close to its community and respond quickly to what inspires the brand’s supporters. Motivating the youth to use fashion to express their true selves rather than hiding it. This translates to moving less with temporary trends and taking time to discover your personal style and what you can truly wear with confidence. This mentality also carries over to the Brand’s practices; as NO FACADE SOCIETY prioritizes making unique garments from premium materials, sold at affordable prices with super fast shipping. With this, NO FACADE SOCIETY aims to build an increasingly distinctive aesthetic and tight-knit community which appreciates the true significance of clothing and fashion.